Privacy Policy
Last Updated: 11 May 2026
Welcome to Far West Escapes (https://farwestescapes.com). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, and safeguard your data when you visit our website and use our booking services.
1. Who We Are
Far West Escapes is a holiday rental business based in the United Kingdom. For the purposes of the UK General Data Protection Regulation (UK GDPR), we are the "Data Controller" of your personal data.
Contact Details:
2. Information We Collect
We collect information that you provide directly to us, as well as information automatically via cookies and tracking technologies.
A. Personal Data Provided by You
When you make a booking or contact us, we may collect:
- Name, email address, and phone number.
- Billing and payment information (processed securely via our third-party provider, Lodgify).
- Booking details (dates, guest counts, and specific requirements).
B. Information Collected Automatically
To improve our website and user experience, we use tracking tools that collect:
- Device & Browser Info: Type of device, operating system, and browser version.
- Usage Data: Pages visited, time spent on the site, and referral links.
- Interaction Data: Mouse movements, clicks, and scrolling patterns.
3. Our Tracking & Analysis Tools
We use the following services to analyse web traffic and improve our services:
- Google Analytics: We use this to track website traffic and user trends. Google may use the data collected to contextualise and personalise the ads of its own advertising network.
- Umami Analytics: We use Umami as a privacy-focused analytics tool to understand website usage without tracking personal identifiers.
- Umami Session Recording: We use session recording to visualise real user behaviour. This helps us identify technical issues, improve website navigation, and understand how users interact with our content. This data is used for internal analysis only and does not include sensitive payment information.
4. How We Use Your Information
We use your data to:
- Process and manage your bookings via Lodgify.
- Communicate with you regarding your stay.
- Analyse website performance and user behaviour to improve our services.
- Comply with legal and regulatory obligations in the UK.
5. Data Hosting and Transfers
- Lodgify: Our website and booking engine are hosted by Lodgify. Your data is stored on their secure servers.
- International Transfers: As we use service providers like Google and Lodgify, your data may be processed outside of the UK. We ensure that appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data.
6. Cookies
We use cookies to enhance your experience. You can choose to set your web browser to refuse cookies or to alert you when cookies are being sent. If you do so, note that some parts of the Site may not function properly.
7. Your Rights (UK GDPR)
Under UK data protection law, you have the following rights:
- Access: The right to ask for copies of your personal information.
- Rectification: The right to ask us to correct information you think is inaccurate.
- Erasure: The right to ask us to erase your personal information.
- Restriction: The right to ask us to restrict the processing of your data.
- Object: The right to object to the processing of your personal data.
To exercise these rights, please contact us at [email protected].
8. Data Retention
We keep your personal information only for as long as is necessary for the purposes set out in this privacy policy, or as required by UK law (e.g., for tax and auditing purposes).
9. Changes to This Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.